About
Sustainability and traceability at Cassandra Goad
Cassandra Goad is committed to making environmentally and socially conscious jewellery. As a company, we understand the importance of working with natural resources in a responsible manner within an industry which is often flooded with over-production and unsustainable practises.
Our approach
Cassandra Goad's approach to creating jewellery is founded upon considered, sustainable practices. Our curated collections and bespoke services ensure that our production aligns with authentic demand. Over half of our jewellery stems from bespoke projects, where we reimagine clients’ old heirlooms and cherished jewels into stunning new designs. This process breathes new life into vintage gemstones and recycles precious metals, maintaining the history of each jewel whilst reducing our environmental impact. Sustainability and traceability are woven throughout the Cassandra Goad experience, from gemstone sourcing to final production.
Responsibly sourced materials
Over her four-decade career, Cassandra has cultivated strong relationships with trusted, independent gemstone dealers and stone cutters, personally selecting each stone to ensure traceability and responsible sourcing. Rarer, unusual gems are often sourced directly from mines in their countries of origin, with Cassandra visiting jewellery mines and merchants regularly to verify authenticity. While the exact origin of stones recycled from previous designs cannot always be guaranteed, as they may have circulated for centuries, Cassandra's commitment to ethical practices and sustainable production remains steadfast. Each gemstone is chosen with care, reflecting her dedication to quality and her clients' desires.
Recycling precious metals
Cassandra is dedicated to recycling precious metals, often reutilising original material from bespoke projects into her final creations. Inspired by the rich history embedded in these metals, which have often been in circulation since the Roman times, Cassandra feels privileged to contribute to their narrative. In the rare instances where newly mined metals are sourced, she collaborates closely with metal merchants to ensure its origin and authenticity, upholding her commitment to sustainable practices and luxury craftsmanship.
Guaranteed authenticity
Every Cassandra Goad jewel is hallmarked by the London Assay office. With each jewel, the Assay office will test the composition of the metal before marking it with the city of creation, date of creation and type of metal. The Assay office will even individually test and hallmark each earring or cufflink within a pair.
Interchangeable designs
The design ethos at Cassandra Goad is built on creating beautiful and timeless jewels that can be worn across generations. The materials we use are not only durable but also designed to be passed down from grandmother to granddaughter.
To boost the longevity of our jewels, we have a unique concept of interchangeability. Throughout all our collections, our considered designs give our clients options to wear our designs in multiple ways.
Why not switch earring drops on our classic Astrea hoop earrings or refresh your Halo studs with a new stone.
Community-minded
At Cassandra Goad, we are dedicated to nurturing the next generation of jewellery artisans. Each year, Cassandra mentors a workshop apprentice, guiding them through an extensive training programme that encompasses both modern and traditional techniques. This commitment to fostering talent ensures that our craftsmen are equipped to create exquisite jewels that will be treasured for generations to come.
If you would like further information on our sustainability practises or the specific journey of a jewel, please contact our boutique team.